New products

Day After Definition Gel from Salon Line #todecacho has the new and exclusive PROFIX technology that guarantees 72 hours of definition, fixation, and duration of the curls, in other words, an incredible result that provides perfect curls the day after. With anti-frizz action, this...

Conditioner for naturally straight, straightened, or relaxed hair. This conditioner detangles, combats frizz, and intensifies the smooth effect of the hair. Meu Liso Demais Conditioner provides the moisture the hair needs getting the hair smooth and loose. Also sealing the hair cuticles and keeping...

Rebuilding hair mask rich in rice protein and Argan Oil. Restores damaged areas of the hair cuticle, replenishing amino acids and protecting hair from future damages. Benefits from the first application such as shine, softness, conditioning, resistance, and frizz reduction.  Indicated for damaged hair.

Kit contains 3 Hair Masks for a complete and perfect Capillary Schedule: 1 - Be(m)dita Ghee Vegetable Butter Moisturizing Mask - Banana (350g) Moisturizing mask for dry, dull, and lifeless hair. Its vegetable components of Banana, Aloe Vera, and Algae are rich in proteins...

Deep conditioning mask for dry, damaged, weak, and brittle hair. With Rice Protein, Avocado Butter, and Argan Oil, this mask forms a protective film that nourishes and regenerates the strands. Dream Cream fight dryness and strengthen the hair. Powerful in combating porosity. Rich in vitamins...

Rapunzel is a tonic to reduce hair loss and stimulates hair growth. It works by strengthening the hair follicle so that the root is strong and the hair has a long and healthier life. It promotes healthy, stronger fibers and, in this way, the...

Pinga Patauá & Moringa is a multipurpose oil pre and after-shampoo. Intensely nourishes dry hair provides instant shine and prevents unwanted frizz. Its dry and non-greasy texture is instantly absorbed by the hair. Suitable for all hair types.

An advanced straightening formula that combines innovative technology with Argan oil, which protects hair fiber while smoothing and relaxing the hair. Through the strand test, you will check the ideal action time of Lola Vintage Girls suitable for your hair type and if your strands are in ideal conditions for...

An advanced straightening formula that combines innovative technology with Argan oil, which protects hair fiber while smoothing and relaxing the hair. Through the strand test, you will check the ideal action time of Lola Vintage Girls suitable for your hair type and if your strands are in ideal conditions for...

Nourishing conditioner for daily use that leaves curls soft and silky. Helps your curls to take shape before you even get out of the shower. Formulated with avocado oil and coconut water, it softens and smooths the hair, controls frizz, and restores shine. Indicated for: Curly,...

Intense Nourishing and Humectation Hair Mask for super dry, damaged, and very frizzy hair. Made with cold-pressed organic olive oil that gives intense hair nutrition. Recovers moisture and reduces frizz providing deep humectation. Makes the hair fiber flexible, soft and shiny again. A real...

Morte Súbita means "Sudden Death" of dry and damaged hair! Weekly intensive hair mask for dry, damaged, or chemically treated hair.  Suitable for all hair types. Excellent Hair Mask to use after coloring hair or when using other chemicals. It has a moisturizing blend, of amino...

Daily care shampoo for Dry, Damaged, or Chemically Treated Hair. Restores hair moisture.  Rich in Aloe Vera extract and Green Tea, powerful antioxidants, this shampoo cleanses hair without drying it, leaving hair softer, stronger, and super easy to detangle. Amazing for colored hair and...

Morte Súbita means "Sudden Death" of dry and damaged hair!Daily care conditioner for dry, damaged, or chemically treated hair. It restores hair moisture. It guarantees a deeply nourishing treatment for dry and dull hair.Rich in Aloe Vera extract and Green Tea, powerful antioxidants, this conditioner...

 Daily Use Moisturizing Shampoo for Curly Hair. Patauá oil and plant extracts present in its formula promote hair softness, increasing its moisture and natural elasticity. Traditional shampoos remove the natural moisture from the strands, which is why Meu Cacho Minha Vida Shampoo is the most suitable...

Daily use conditioner that moisturizes and seals the hair cuticle of curly, wavy, dehydrated, brittle, difficult-to-manage hair. Rich in Patauá oil and plant extracts, it is an excellent conditioning and restorative treatment for any type or texture of curls.

Curling cream that promotes hair hydration, facilitates detangling with wet hair, seals the hair cuticles, and ensures healthy hair growth. Leaves curls loose, light, and with natural volume Styling cream is the most important step for a perfect hairstyle. Meu Cacho Minha Vida Cream provides a super...

Curling cream that facilitates detangling, leaving strands hydrated, smooth, and curls defined. Perfect for daily use as it does not leave hair heavy and greasy. Controlling frizz. It can be used by followers of no-poo and low-poo routines as it has a formula free of...

Developed to simplify your daily cleaning hair routine, this product replaces traditional shampoo. It is a cleansing conditioner with a light and foam-free formula that cleans hair without drying it out. This is ideal for dry, brittle, dyed, or bleached hair. Helps treat dry...

A rebuilding mask for brittle and weak hair. It rescues the strength and resistance of the hair. Protein mask to replace hair fiber lost by daily aggression, hairdryer, or chemical procedures. Papaya, Amino Acids, and Vegetable Keratin: Regenerates the hair fiber so that the...

A rebuilding mask for brittle and weak hair. It rescues the strength and resistance of the hair. Protein mask to replace hair fiber lost by daily aggression, hairdryer, or chemical procedures. Papaya, Amino Acids, and Vegetable Keratin: Regenerates the hair fiber so that the...

Nourishing Mask for thin and porous hair. For hair with a lot of frizz, rough, and a very dry appearance. Ghee Nutrition promotes the replacement of healthy oils and nutrients to the hair. Removes the porous and dry appearance of the hair. Pineapple, Bacuri,...

Moisturizing mask for dry, dull, and lifeless hair. Ghee moisturizer with active ingredients of banana, Aloe Vera, jojoba oil, and algae. Vegan and organic, it has a formula based on vegetable butter and coconut water. Acts deeply from the inside out, which makes hair...